[Samseog Ko's Insight]BTS Is Home. Now Comes the Harder Work.

Korea’s next challenge is to evolve from a content powerhouse to a true “entertainment tech” cultural ecosystem—integrating infrastructure, inclusiveness, AI, and city strategy—so that K‑culture’s global success is matched by the world it is experienced in.

Samseog Ko 3월 20, 2026 11 min read분 읽기

[Samseog Ko's Insight]BTS Is Home. Now Comes the Harder Work.

Korea has built one of the world's most beloved pop cultures. Whether we build an ecosystem truly worthy of it is a question we can no longer defer.

By Samseog Ko

Author, The Next Korean Wave · Distinguished Chair Professor, Dongguk University · Member, National Artificial Intelligence Strategy Committee, Republic of Korea, former Commissioner(KCC),

[Samseog Ko's Insight]BTS Is Home. Now Comes the Harder Work.

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