CES 2027 runs Jan. 6–9 in Las Vegas. Graphic: K-EnterTech Hub
CES 2027 runs Jan. 6–9, 2027, in Las Vegas, and its organizer is putting AI revenue at the center of the show.
"What matters for companies is what results AI delivers for revenue growth and operating efficiency," Brian Comiskey, vice president of innovation and trends at the Consumer Technology Association (CTA), said in Seoul on Oct. 13, Seoul Economic Daily reported. CTA President and CEO Kinsey Fabrizio told Korea JoongAng Daily the next day that the show will feature more mature AI use cases whose results companies can quantify.
Entertainment faces the same question. Digital Hollywood, a CES partner event at Aria on Jan. 5, the day before the show floor opens, has scheduled sessions on creator-economy monetization, microdramas and vertical networks, cinematic AI, and "In the Age of AI Slop, Quality is the New Currency," with speakers from Amazon, Warner Bros. Discovery, Google, Microsoft and LG Electronics.
K-EnterTech Hub (K엔터테크허브) and smartcms (스마트씨엠에스) have built the CES 2027 Entertainment Tech Insight Tour around that calendar as seven stand-alone products. A guided CES tour costs KRW 500,000 (about $360) for a half day and KRW 1.3 million (about $930) for a full day. On Jan. 7 the two companies host their own Entertainment Tech Conference at Caesars Palace.
More than 25 entertainment sessions at CES 2026, with Hollywood debating AI and creators
CES 2026 drew 148,392 participants, including 55,841 from 141 countries outside the U.S., and more than 4,100 exhibitors; attendees interested in AI rose 22% year on year, CTA said in audited figures. More than 25 entertainment panels and events took place, with Hollywood and creators debating AI production, copyright and the role of creators, the Associated Press reported on Jan. 7.
Korea sent more than 13,000 attendees and nearly 800 companies, about 400 of them startups, Fabrizio said.
Lenovo keynotes at Sphere as entertainment venues become CES stages
Lenovo will hold Tech World at Sphere at 5 p.m. on Jan. 6, where Chairman and CEO Yuanqing Yang will present its hybrid AI strategy, CTA announced on Oct. 7. "AI is entering a new phase, where every individual and every enterprise should be empowered," Yang said.
LVCC Central Hall hosts major brands and entertainment, and North Hall gathers AI, audioXpress reported on Oct. 8; content and entertainment companies and brands meet at C Space. Conference tracks include AI, robotics, and XR and spatial computing.
Seven products, from a half-day tour to U.S. TV coverage
Choose only what you need, or combine several.
| Product | Includes | Price | USD equivalent |
|---|---|---|---|
| CES tour, half day | Guided CES show-floor tour focused on your areas of interest (half day) | KRW 500,000 | about $360 |
| CES tour, full day | Full-day guided CES tour, with guidance on entertainment sessions such as Digital Hollywood | KRW 1.3M | about $930 |
| Networking meetings | Three pre-matched meetings with local companies and organizations | KRW 1M | about $710 |
| Presentation | Company presentation at the Jan. 7 Entertainment Tech Conference, coverage in local media and on kentertechhub.com, video recording of the talk | KRW 3M | about $2,140 |
| Presentation + exhibit | Everything in Presentation, plus an exhibit at the conference | KRW 5M | about $3,570 |
| SBS International (U.S.) coverage package | Coverage and an on-air appearance with SBS International in the U.S., a kentertechhub.com feature and an on-site booth at the conference | KRW 10M | about $7,140 |
| Conference attendance | Attend the CES 2027 Entertainment Tech Conference, Jan. 7, Caesars Palace | Free | - |
USD at KRW 1,400 = $1. VAT excluded. Products can be combined.
Tours are planned around each participant's field after a consultation, covering LVCC, The Venetian, Eureka Park and C Space; the full-day tour adds guidance on entertainment sessions such as Digital Hollywood. Networking meetings are pre-matched through K-EnterTech Hub's Nevada network, including the Governor's Office of Economic Development (GOED), Clark County and Film Nevada.
Jan. 7 conference at Caesars Palace: presenters get local and Korean coverage plus video
Attendance at the Jan. 7 conference is free with pre-registration. Presenting companies receive coverage in local media and on kentertechhub.com and a video recording of their talk; adding an exhibit lets them show products on site. The SBS International (U.S.) package combines Korean-language TV coverage and an on-air appearance in the U.S., a kentertechhub.com feature and an on-site booth.
Korean content industry exports ($ billion). 2025 is preliminary. Source: Ministry of Culture, Sports and Tourism
K-content exports reach $14.9 billion as Korean companies look for AI revenue models
Korea's content industry exported $14.9 billion in 2025 (preliminary), up from $14.1 billion in 2024, the Ministry of Culture, Sports and Tourism said in June. AI tools that cut production costs and widen distribution, new formats such as creator content and microdramas, and immersive venues such as Sphere all come together at CES 2027. For Korean content companies, the question at CES is how these technologies turn into revenue.
Early applications close Nov. 20; presentation, presentation-plus-exhibit and SBS International applications close Nov. 30; tours and networking meetings close Dec. 11. Consultations are also available at Waving Night in Seoul on Nov. 4. Details are on the CES 2027 tour page. Contact: Nam Hyun-jung (남현정), CEO of smartcms, operation@smartcms.co.kr, +82 10-7644-8812.