[CES 2026] Unveils Entertainment Industry's 'Tech Survival Strategy'

Cannes Marché du Film Official Partnership, Netflix-Disney-Amazon Mass Participation... AI Era Accelerates Media Industry Restructuring

CES 2026, taking place from January 6-9 at the Las Vegas Convention Center and Aria Resort, is unveiling the most robust entertainment industry program in its history. Organized by the Consumer Technology Association (CTA), this year's event heralds a full-scale convergence of tech and Hollywood, headlined by a groundbreaking partnership with Cannes Marché du Film, Netflix's dramatically expanded participation, and the collective presence of major media powerhouses including Disney, Amazon, NBCUniversal, Fox Corp., and Warner Bros. Discovery (WBD).