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CJ ENM, celebrating its 30th anniversary this year, is set to forge ahead in the increasingly competitive content market by announcing its largest-ever investment plan. At “CJ ENM Content Talk 2025,” held on February 10 at CJ ENM’s Sangam headquarters in Seoul, CEO Yoon Sang-hyun unveiled the company’s content strategy and extensive lineup for the coming year.

“CJ ENM has historically invested around 1 trillion KRW annually in content,” Yoon said. “This year, we will expand that by an additional 150 billion KRW, and introduce our largest slate yet—65 new productions. Despite the challenging environment, we aim to break through rather than scale back.”