Warner Bros. Discovery Split Could Hand LA 2028 Olympics to the Streaming Giant
Source: Deadline, "Could Olympics TV Rights Jump To Netflix?" (Jake Kanter, Jan 30, 2026)
As the Milano-Cortina Winter Olympics approaches, a fascinating question looms over the global media industry: Could Netflix acquire European TV rights to the world's grandest sporting spectacle through its acquisition of Warner Bros. Discovery?
According to Deadline's exclusive report, live conversations are taking place within Netflix's camp about Olympic broadcasting rights as the company prepares to acquire Warner Bros.' studio business. The key question centers on where the rights to future Olympics—particularly LA 2028—will ultimately land.
The Hidden Bonus in an $83 Billion Deal: Olympics Rights
Warner Bros. Discovery renewed its partnership with the International Olympic Committee (IOC) in 2023, securing rights to every moment of every Games until 2032 across 49 European territories. WBD proudly calls itself the "Home of the Olympics in Europe." The deal operates as a shared arrangement with European Broadcasting Union (EBU) members like the BBC, which retain guaranteed output regardless of who holds the primary rights.