Next Hallyu Insight Program 2027 — Where Hallyu Meets Entertainment Tech
Co-hosted by Dongguk University Hallyu Convergence Academy and K-EnterTech Hub. A six-day expert program, Jan. 5–10, 2027, linking CES 2027 in Las Vegas with Dongguk University Los Angeles
- 행사유형
- 오프라인
- 행사일정
- 2027.01.05 14:00 D - 65
- 신청기간
- 2026.10.30 ~ 2026.12.11
- 장소
- Las Vegas (CES 2027) → Los Angeles (Dongguk University LA)
The Next Hallyu Insight Program 2027 — Where Hallyu Meets Entertainment Tech is an expert program co-hosted by the Dongguk University Hallyu Convergence Academy (동국대학교 한류융합학술원) and K-EnterTech Hub, with the Dongguk University Future Convergence Education Institute (미래융합교육원). Over six days it links CES 2027 in Las Vegas with Dongguk University Los Angeles (DULA), a Hallyu program no other university or institution offers.
The course is built around entertainment tech, culture tech and Hallyu: participants see generative AI production tools, immersive venues and streaming and creator platforms at CES and in Las Vegas and LA, then examine what they mean for K-content, K-pop and K-culture in the U.S. through Academy lectures and the roundtable. An Academy expert lecture covers Hallyu and K-wave business models and their future.
Generative AI is changing how content is made, distributed and experienced by fans, and the Hallyu ecosystem is being rebuilt with it. In Las Vegas and Los Angeles, participants visit companies trying new approaches and business models around Hallyu to see their revenue structures and partnerships first-hand.
Prof. Ko Sam-seok (고삼석), Distinguished Professor at Dongguk University, author of Next Hallyu (넥스트 한류), member of Korea's National AI Strategy Committee and former Standing Commissioner of the Korea Communications Commission, advises the program. It combines Academy lectures, talks by local experts, executives and policy bodies, guided CES tours, the Entertainment Tech Conference and visits to entertainment venues, with an expert roundtable and 1:1 business meetings.
At a glance
| Item | Details |
|---|---|
| Dates | Tue, Jan. 5 – Sun, Jan. 10, 2027 · 3 nights in Las Vegas + 2 nights in LA |
| Venues | Las Vegas (CES 2027; Entertainment Tech Conference at Caesars Palace) → Los Angeles (Dongguk University LA) |
| Co-hosts | Dongguk University Hallyu Convergence Academy · K-EnterTech Hub |
| With | Dongguk University Future Convergence Education Institute (동국대학교 미래융합교육원) |
| Operations | smartcms (with K-EnterTech Hub) |
| Advisor | Prof. Ko Sam-seok, Dongguk University |
| For | Hallyu researchers (incl. graduate students), K-content and K-culture companies, content and entertainment tech investors, government and public agencies |
| Size | About 28 participants |
Key schedule
| Date | Highlights |
|---|---|
| Tue 1/5 | Arrive in Las Vegas, AREA15, orientation |
| Wed 1/6 | Academy lecture (Prof. Ko), Hallyu and K-wave business lecture, Nevada policy lunch, CES tour I, welcome reception |
| Thu 1/7 | CES tour II, AI and K-content lecture, Entertainment Tech Conference at Caesars Palace, Sphere |
| Fri 1/8 | Fly to LA; Hollywood studio, visits to companies building new Hallyu business models, Koreatown |
| Sat 1/9 | Lectures at Dongguk University LA, Next Hallyu roundtable, certificates, LA Hallyu networking & VC roundtable |
| Sun 1/10 | Depart LA |
From Jan. 5 to 7 in Las Vegas, the program covers two days of guided CES tours, the Entertainment Tech Conference at Caesars Palace on Jan. 7, visits to AREA15 and Sphere, and a Nevada policy lunch. On Friday, Jan. 8, the group flies to Los Angeles to visit a Hollywood studio, LA content companies building new Hallyu business models and Koreatown. On Saturday, Jan. 9, Dongguk University LA hosts an Academy lecture, the Next Hallyu roundtable chaired by Prof. Ko, a certificate ceremony, and an LA Hallyu networking evening with a VC roundtable. The group departs LA on Jan. 10.
A pre-departure briefing takes place in Seoul in December, followed by a results report and a sharing session in February.
Participant types
| Type | Includes |
|---|---|
| Researchers (incl. graduate students) | Full program, chance to present at the roundtable, exchange with DULA faculty |
| Companies | Full program, single room, two 1:1 meetings with local VCs, executives or distribution partners, company profile on kentertechhub.com (KO/EN) |
| Investors | Full program, single room, two 1:1 meetings with local investors or studios, VC roundtable panel |
| Government and public agencies | Full program (flights and hotel per agency rules), policy briefing memo |
All participants receive CES 2027 registration, a joint certificate from the Dongguk University Hallyu Convergence Academy and K-EnterTech Hub, a one-year kentertechhub.com premium subscription, local transport and travel insurance.
Fee
The fee is KRW 12 million (about $8,570) per person, including the full program, accommodation (3 nights in Las Vegas, 2 in LA), the briefing book and networking programs (policy lunch, welcome reception, Entertainment Tech Conference, LA Hallyu networking and VC roundtable). Flights are not included.
How to apply
Submit an application on this page and we will contact you. For questions, contact Nam Hyun-jung (남현정), CEO, smartcms · operation@smartcms.co.kr · +82 10-7644-8812.