에미상, 전통방송과 스트리밍 융합으로 부활신호
The 77th Primetime Emmy Awards, held on September 14 in Los Angeles, drew an audience of 7.4 million viewers across CBS and Paramount+. This marks an 8% increase from last year’s broadcast on ABC, which attracted 6.9 million viewers, and represents the most-watched Emmys since 2021.
2025 Emmy Awards winners, listing each in English and Korean (한글)
| Category | English Winner | 한글 Winner (영어 병기) |
|---|---|---|
| Drama Series | The Pitt (HBO Max) | 더 핏 (The Pitt) |
| Comedy Series | The Studio (Apple TV+) | 더 스튜디오 (The Studio) |
| Limited Series | Adolescence (Netflix) | 아돌레센스 (Adolescence) |
| Lead Actor, Drama | Noah Wyle, The Pitt | 노아 와일 (Noah Wyle), 더 핏 |
| Lead Actress, Drama | Britt Lower, Severance | 브릿 로워 (Britt Lower), 세버런스 |
| Lead Actor, Comedy | Seth Rogen, The Studio | 세스 로건 (Seth Rogen), 더 스튜디오 |
| Lead Actress, Comedy | Jean Smart, Hacks | 진 스마트 (Jean Smart), 핵스 |
| Lead Actor, Limited Series | Stephen Graham, Adolescence | 스티븐 그레이엄 (Stephen Graham), 아돌레센스 |
| Lead Actress, Limited Series | Cristin Milioti, The Penguin | 크리스틴 밀리오티 (Cristin Milioti), 더 펭귄 |
CBS Returns and the Streaming Boost
This year’s rebound is more than just a ratings milestone—it reflects a changing platform strategy. The last time CBS aired the Emmys, in 2021, it also delivered 7.4 million viewers. Since then, NBC, Fox, and ABC all fell short of that peak. CBS’s return this year was bolstered by Paramount+, whose live streaming audience grew 76% compared to 2021, according to Nielsen. The data highlights how the combination of broadcast television and streaming distribution can create a stronger overall audience impact.
The Competitive Context
The timing of the broadcast also worked in CBS’s favor. While NBC aired an NFL matchup between the Atlanta Falcons and the Minnesota Vikings on the same night, the September regular-season game did not pose nearly the same competitive threat as the NFL playoff game that ran against the Emmys in January 2024. That disrupted 75th Emmy ceremony—delayed from its original September 2023 date due to the Hollywood strikes—hit a historic ratings low. In contrast, the swift return of the Emmys just eight months later fueled a dramatic 54% surge in viewership.