- FAST now account for 6.8% of total TV viewing; Tubi intensifies push with free Thanksgiving NFL broadcast
- Free streaming platforms accelerate competition in measurement infrastructure and sports content
- New ID, Asia’s 1st FAST platform, becomes the highest-performing company in terms of sales and profit in its six years since founding.
- Distinguished Professor Samseog Ko: "Next Hallyu depends on Entertainment tech—the fusion of entertainment and technology"
- FAST = Cheap Free TV: A Narrow-Minded View That Ignores the New Media Order
고삼석 교수, "넥스트 한류(이니셔티브)는 엔터테인먼트와 기술이 결합한 '엔터테크'에 달려"
The free ad-supported streaming TV (FAST) market is experiencing rapid growth, prompting major industry players to accelerate their strategic initiatives simultaneously. Nielsen, the global audience measurement company, and Hollywood major studio Lionsgate announced they will launch the industry's first service measuring both FAST channels and OTA (Over-The-Air) digital networks starting December.