Streaming Dominance Reshapes the Industry: Strategic Implications for Korean Media
An Analysis of Ampere Research on Market Restructuring and Challenges for K-Content
Global media content investment is projected to reach $255 billion in 2026, representing a modest 2% year-over-year growth. However, beneath this surface-level figure lies a fundamental structural transformation. Streaming platforms are set to account for $101 billion—approximately 40% of total investment—growing at 6%, while traditional broadcasting enters a period of stagnation or decline. Following streaming's historic overtaking of commercial broadcasters in 2025, the gap is expected to widen further in 2026.