For Hollywood's creators, the problem is production volume, not AI

At the Variety Entertainment & Technology Summit on September 17, Nick Kroll explained his decision to shoot his new Netflix comedy in Los Angeles in terms of the city's shrinking production volume, and Bill Hader said he had yet to see AI output that beat Scorsese.

Jung Han September 22, 2026 18 min read분 읽기

VARIETY ENTERTAINMENT & TECHNOLOGY SUMMIT 2026

For Hollywood's creators, the problem is production volume, not AI

Nick Kroll: a thriving L.A. shooting community "will bring life back" to the city · Bill Hader: nothing from AI yet that is "better than Martin Scorsese" · Nearly the whole room uses AI, and WPP Media says brands must make "humans desire us, but machines recommend us"

Nick Kroll (right) in conversation with Variety's Angelique Jackson at the Entertainment & Technology Summit on September 17. Photo: Variety YouTube video capture

For Hollywood's creators, the problem is production volume, not AI

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