Korea Emerges as Second-Largest U.S. Overseas TV Production Hub: 7 Major Shifts in Global Content Trends
[MIPCOM 2025 Report] Luminate: "K-Content Accounts for 64% of Netflix Originals... Non-English Content Demand Explodes"
Analysis of 21 trillion Data Points Reveals: "Cultural Impact Now Transcends Film, TV, Music, and Gaming Boundaries"
한국, 미국 TV 해외 제작지 2위 부상...영국·인도 제치고 13.5% 점유
비영어권 콘텐츠 수요 폭발...넷플릭스 오리지널 64%가 비영어 시리즈
루미네이트 21조 개 데이터 분석..."K-콘텐츠, 일시적 유행 아닌 구조적 변화"
Cannes Palais des Festivals: K-Content's Status Proven by Data
Cannes, France – October 13, 2:15 PM local time. The conference hall at the Palais des Festivals, overlooking the Mediterranean, was packed with broadcasting and film industry professionals from around the world. They gathered to hear Luminate's global trends presentation, one of the core sessions at MIPCOM 2025, the world's largest content market.
"Korea is now a global hub for U.S. content production."
Mark Hoebich, Executive Vice President of Luminate from Los Angeles, stated firmly as heads nodded throughout the audience. The screen displayed clear figures: from 2022 to 2025, Korea captured 13.5% of overseas production locations for U.S. TV programs, ranking second only to Canada (21.7%). Korea surpassed the UK (10.4%) and India (5.8%) to become a bona fide global production hub.