Expanding Hallyu? “We Need Cooperation with Southeast Asia, Where BTS and Squid Game Are Loved”

Expanding Hallyu? “We Need Cooperation with Southeast Asia, Where BTS and Squid Game Are Loved”

Interview with Samseog Ko, Chair Professor at Dongguk University’s College of AI Convergence, author of ‘Next Hallyu’

“Selling content to Southeast Asia—Singapore, Malaysia, Vietnam, Taiwan, and others—is not just about following trends. We must take root in those countries and localize our strategies,” said Professor Ko in his Mediatoday interview.