Darren Frankel, Head of Film & Television at Adobe, will open ICNX 2026, the Incheon Advanced Media Global Conference (인천 첨단미디어 글로벌 컨퍼런스), with the first keynote at 11 a.m. on Nov. 3 at Songdo Convensia (송도컨벤시아). His talk follows the opening ceremony and is titled “AI in the Edit Bay: Building Trust and Why it Matters.”
Frankel leads Adobe’s work with the film and television industry. Rather than survey what generative AI can do, his keynote addresses the conditions under which post-production teams will actually adopt it.
The edit bay as the test: trust, provenance, human judgment
The talk starts at the moment a director hands footage to an editor. With AI now reaching every stage of production, Frankel asks what can be handed to the machine and what must stay a human decision, and he frames the answer around trust, provenance and human judgment. He will also take up the issues that stall real projects, from rights and likeness to security and distributor delivery requirements. The framework and examples will be presented on stage.
Title slide of Frankel’s ICNX 2026 keynote. Photo: Adobe presentation materials
Adobe co-founded the C2PA provenance standard; Korea began requiring AI labels in January
Adobe launched the Content Authenticity Initiative with The New York Times and Twitter in 2019, and in February 2021 co-founded the Coalition for Content Provenance and Authenticity (C2PA) with Microsoft, the BBC, Intel, Arm and Truepic. The C2PA develops the international standard for recording, inside a file, how a piece of digital media was made and edited. In Korea, the AI Basic Act that took effect on Jan. 22 requires generative AI output to carry a visible label or a watermark or metadata, with fines deferred for at least a year. Frankel’s keynote arrives as provenance becomes a working issue for Korean broadcasters and studios.
What to watch: Hollywood’s bar for AI in post
The Korea Creative Content Agency (한국콘텐츠진흥원) reported in April that 32.1% of Korean content companies were using generative AI in the fourth quarter of last year, with content production the most common use (62.7%). The question on Nov. 3 is what standard Hollywood post-production applies before it lets an AI tool into the workflow, and where that standard meets the rights and delivery practices of Korean broadcasters and studios. At 1:30 p.m. the same day, Session 1 brings Kim Kwang-jip (김광집) of Studio Meta-K and Koo Yong-nam (구용남) of HelloWorks to discuss how far generative AI has cut production costs and schedules in Korea.
ICNX 2026 is hosted by Incheon Metropolitan City (인천광역시) and organized by Incheon Technopark (인천테크노파크), and runs Nov. 3–4 in the Grand Ballroom at Songdo Convensia under the theme “Connecting Entertainment Tech, Expanding Business.” Details are at icnx.kr.