Actor Would Become First Entertainment Industry Figure to Lead Agency Behind K-Content's Global Rise

Actor Poised to Lead the $420 Million Engine Behind K‑Content’s Global Rise. Lee Won‑jong’s potential appointment to head KOCCA would mark an unprecedented fusion of on‑screen star power and state‑backed cultural industrial policy at the heart of the Korean Wave.

Jung Han 1월 17, 2026 4 min read분 읽기

If appointed, Lee Won-jong would become the first working actor to head KOCCA, the $420 million agency behind K-dramas, K-pop, and the global Hallyu phenomenon

SEOUL — Actor Lee Won-jong, best known for his iconic role as "Gu Ma-jeok" in the 2002 hit drama Age of Warriors, is being seriously considered to lead the Korea Creative Content Agency (KOCCA)—the government body that has quietly powered K-content's global dominance.

Lee, 60, has been an outspoken supporter of President Lee Myung-jae, famously declaring at campaign rallies: "I am now blue to my core. Even my bones are Lee Myung-jae."

Actor Would Become First Entertainment Industry Figure to Lead Agency Behind K-Content's Global Rise

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