U.S. broadcasters begin joint marketing of ATSC 3.0

K-EnterTech Hub  |  Broadcast & Transmission

Sinclair and Nexstar launch GoNextGenTV in 13 markets on Sept. 17; signal reach is 76%, capable sets 11% of shipments, and the FCC's final order is expected by year-end

Sinclair and Nexstar Media Group began joint marketing of NextGen TV in 13 U.S. markets on Sept. 17. The campaign is called GoNextGenTV. The two companies announced the plan in a joint release a day earlier. Nexstar is running it in seven markets and Sinclair in six. It combines on-air promotion by local stations with digital and social content, and it sends viewers to a guide site, GoNextGenTV.com.