FOX의 크로스플랫폼 슈퍼볼 전략, 대규모 시청 기록 견인
“2025년 2월 9일(슈퍼볼 일요일), TV 시청 시간 1,100억 분 돌파”
스트리밍 점유율 사상 최고(43.5%)… TV 전통 채널(지상파+케이블) 합산 시청률을 근소하게 추월할 뻔
투비(Tubi)의 스포츠 투자 '대박'..한국 프로야구 라이브 채널(LG유플러스) 등 스포츠 장르의 FAST진출 이어져
FOX’s Cross-Platform Super Bowl Strategy Spurs Record TV Viewing
“Super Bowl Sunday (Feb. 9) surpasses 110 billion TV viewing minutes—second-highest daily total on record.”
Streaming hits a new high at 43.5% of TV usage, nearly overtaking traditional TV’s combined 44.4%.
March 18, 2025, New York – Nielsen’s latest The Gauge™ report for February 2025 shows that Super Bowl Sunday (Feb. 9) reached over 110 billion total viewing minutes, marking just the second time since May 2021 (when The Gauge™ launched) that TV usage has exceeded that daily threshold. The only higher total day figure occurred on Feb. 11, 2024 (last year’s Super Bowl Sunday).
FOX's Cross-Platform Super Bowl Strategy Drives Massive Viewing Record
"On February 9, 2025 (Super Bowl Sunday), more than 110 billion TV minutes were watched"
Streaming share is at an all-time high (43.5%)... nearly surpassing traditional TV (terrestrial + cable) combined viewership