한글 버전은 기사 하단(For the Korean version, The bottom of the article)
As media evolves, so do consumers' content consumption habits and trends. This is largely due to the impact of entertainment technology that makes content more engaging. According to a recent survey, social media such as TikTok and YouTube have surpassed TV and music as the most used medium. It's the age of social media.
Social media tops media usage
According to Variety's 2024 Media Usage, a study of content and platform consumption among U.S. adults ages 13 and older, "Social media and music were the top choices among consumers ages 13 and older. Social tied with music in usage. This was followed by TV at 66%.