K-Content Enters a New Stage: Immersive Venues Reshape Global Entertainment
Phoenix, Arizona — Dec 2025
Neither a traditional cinema nor a conventional planetarium, a new generation of entertainment venues is emerging across the global landscape. The entire space becomes the screen, and audiences no longer remain seated as passive observers.
Immersive theatre—where space itself becomes narrative—has become reality. The Dorrance Dome at the Arizona Science Center stands as a defining symbol of this transformation, representing the convergence of technology, content, and public infrastructure in what may be called the post-screen era.
Originally designed as an educational planetarium, the Dorrance Dome has been reimagined as a multi-purpose media environment where art, culture, and entertainment converge.
Featuring over 9,000 LED panels and 8K+ resolution technology, the venue has evolved beyond experimental platform status to become next-generation media infrastructure. The recent staging of K-Pop Demon Hunters: Immersive Experience demonstrated how Korean content can expand with global sensibility through 360-degree visuals, spatial audio, and full-dome immersive production that fully engaged audiences' senses.