The Creator Economy Finally Gets a Seat at Hollywood's Main Table

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Introduction: The Creator Economy Comes of Age

On January 8, the first-ever Variety Business of Creators Summit was held at the Aria Resort and Casino in Las Vegas. With Samsung Ads as the presenting partner, and TalkShopLive and LV8 as official and supporting partners respectively, this event was hailed as the most successful in Variety's 11-12 year history of hosting summits at CES.

Variety Co-Editor-in-Chief Cynthia Littleton emphasized in her opening remarks, "The convergence of the creator economy with traditional mainstream media, each leveraging the other's power, is happening in real time. There couldn't be a better moment to have thoughtful discussions about how this business is working, how people are making money, and how people are leveraging fandom and community and engagement in new ways."