DATA · K-FAST 16 indicators extracted from the KOBACO study… USD 16.5bn for 2029 against USD 11bn for 2030, with 8 charts and 6 tables
The Korea Broadcast Advertising Corporation's study A Study on Promoting the K-FAST (Free Ad-supported Streaming TV) Ecosystem puts global FAST revenue at USD 16.5bn (approx. KRW 22.3tn) by 2029, citing Digital TV Research (2024). Omdia values the same market at USD 11bn by 2030. The two are a year apart and differ by close to 50%.
The forecasts diverge because each house draws the boundary of FAST differently. Counting only ad-supported linear channels produces one number; including the free on-demand catalogue sitting inside the same platforms produces another. The report reports the same problem at home: with no accumulated data on domestic market size, viewing behaviour or advertising effect, it had to rely substantially on forecasts, and it identifies the industry practice of not disclosing standalone FAST results as a further obstacle to reading the market.