A top Korean media and AI policy expert warns that the country's domestic broadcasting industry is in structural collapse — even as K-content dominates global streaming charts. The problem, he says, is a regulatory system designed for foreign platforms to win.
Squid Game generated an estimated two trillion Korean won for Netflix. BTS's upcoming concert at Seoul's Gwanghwamun Plaza will be streamed live — not by a Korean broadcaster, but by Netflix. K-pop Demon Hunters, a Sony-produced, Netflix-distributed franchise built on Korean cultural IP, carries an estimated brand value of 1.4 trillion won(roughly 1.0 billion dollars). The production fees paid to Korean creators were a fraction of that.
