Global media analytics leader Parrot Analytics to open a regional office in Doha, embedding data-driven decision-making into Qatar’s national film investment strategy and supporting the media industry across the wider MENA region.

Doha positions itself as regional leader in entertainment analytics with groundbreaking deal

Media City Qatar's Film Committee has entered into a strategic partnership with Parrot Analytics, the global entertainment analytics leader, marking a significant milestone for the Middle East and North Africa's content industry. The collaboration establishes Qatar as the first country in the MENA region to implement an end-to-end data-driven film financing strategy.

As part of the agreement, Parrot Analytics will open a regional commercial office in Doha, providing localized support for media clients across the Gulf and broader Middle East market. The office will serve as a hub for streaming platforms, broadcasters, production companies, and film commissions seeking to leverage global best-practice analytics for both local and international projects.