From Fox to Kim Kardashian: Hollywood and Silicon Valley bet big on vertical storytelling
One in ten Netflix subscribers now also uses a microdrama app. 72% of Americans express interest in watching microdramas. Mobile-first dramas comprising 1-3 minute episodes are reshaping the U.S. entertainment landscape.
The ghost of Quibi—which burned through $1.75 billion before shutting down in 2020—no longer haunts Hollywood. Built on the viewing habits of the TikTok generation, short-form storytelling has finally become a 'working business.'