MIPCOM 2025 Declares ‘FAST Revolution’ as $8.3B Market Forecast to Quadruple by 2030
[Cannes] – The world’s largest content market, MIPCOM CANNES 2025 (Oct 13–16), placed Free Ad-Supported Streaming TV (FAST) front and center, officially positioning it as the new global media standard. According to market projections shared during the event, the global FAST market will surge from $8.3 billion in 2023 to $32.5 billion by 2030—a fourfold increase in five years.
Over three days, nearly 20 dedicated FAST and AVOD sessions drew top decision-makers from leading platforms and studios. Roku, Fremantle, and India’s Zee Entertainment headlined the “AVOD Strategy Panel Discussion” on Oct 14, calling attention to key success factors: data transparency, technical standardization, and genuine collaboration among platforms, producers, and advertisers.