“You ask when the right time is? The time is now.”

FAST 채널로 여는 뉴스 스트리밍 시대, 한국 지역방송의 돌파구 될까

CNN , NAB2025세션에서 "제한된 자원으로도 스트리밍 수익 창출 가능"... NAB 뉴욕서 구체적 데이터로 FAST 전략 제시

“FAST가 등장한 이상 스트리밍 혁명은 더 이상 대형 방송사만의 전유물이 아니다.”

‘언제가 타이밍이냐고? 지금 실행하라’

FAST Channels Emerge as Survival Strategy for Regional Broadcasters

CNN Newsource demonstrates how local news providers can thrive in streaming era with turnkey solutions

At NAB Show New York 2025, CNN Newsource delivered a compelling message to struggling regional broadcasters: the streaming revolution is no longer exclusive to major networks. The session "Streaming the News: Unlocking FAST's Untapped Potential" revealed how local news providers can expand viewership and generate substantial advertising revenue through FAST (Free Ad-supported Streaming TV) channels, even with limited resources.

The data presented by CNN senior directors Danay Faulkner and Patrick West painted a clear picture of media's structural transformation. Local TV advertising spend has plummeted from 13% of total media spending in 2017 to just 6% in 2025. Meanwhile, FAST channels are experiencing explosive growth—household viewing time increased 12% year-over-year, while monthly active households grew 16%.