Netflix Revenue Surges 17% on 'KPop Demon Hunters' Phenomenon
'케이팝 데몬 헌터스' 흥행 돌풍에 넷플릭스 3분기 매출 17% 급증
역대 최다 조회수 영화 등극… 브라질 세금 분쟁으로 순이익은 기대치 하회
Streaming giant's biggest hit ever drives growth, but Brazilian tax dispute drags down earnings
Netflix reported a 17% surge in third-quarter revenue on Tuesday, propelled by the runaway global success of animated film "KPop Demon Hunters," though earnings fell short of Wall Street expectations due to a tax dispute with Brazilian authorities.
'KPop Demon Hunters' Becomes Netflix's Most-Watched Film Ever
"KPop Demon Hunters," released exclusively on Netflix at the end of August, has become the most-watched film in the streaming company's history with 325 million views. Produced by Sony Pictures Animation, the movie made history as the first Netflix original to top the box office charts when it was released theatrically for a weekend in August.
The film's soundtrack has topped music charts worldwide, and costumes for the five main characters are in high demand. On Tuesday, Netflix announced lucrative merchandising deals with Mattel and Hasbro to sell toys, dolls, games, and role-playing products tied to the movie beginning in 2026.