New ID and Korea Vegan Beauty Brand ‘FULLY’ Join Forces to expand to North America Market

New ID and Vegan Beauty Brand ‘FULLY’ Join Forces to Penetrate North American CTV Market

• FULLY, a premium vegan beauty brand, launches a large-scale campaign targeting 1.5 million North American connected TV (CTV) households
• Collaboration with New ID and Korea Broadcast Advertising Corporation (KOBACO) accelerates global expansion for Korean businesses
• Introduction of FAST channels and Shoppable Ads to facilitate instant consumer engagement and purchases worldwide
• Plans to expand beyond K-Beauty into K-Food, K-Entertainment, and more—building a global partnership framework for Korean brands

FULLY Builds on Its Amazon Success, Sets Sights on North American CTV