Previews reached $72M and the weekend is tracking above $330M. Shut out of IMAX, Sony built its lineup from ScreenX, 4DX, Dolby Cinema and HDR by Barco. In a market where premium formats take 15.6% of the North American box office, the vendor holding the specification sets the price

Two of the four are Korean. In a market where premium formats take 15.6% of the domestic box office, whoever owns the spec sets the price.

Formats supported

ScreenX (first “Shot for ScreenX” title) · 4DX · Ultra 4DX · Dolby Cinema · HDR by Barco · RealD 3D · exhibitor PLF brands (Marcus UltraScreen DLX, Cinemark XD, Regal RPX and others) / Not booked: IMAX