Imax generated a record $1.28 billion in 2025, with Asia-Pacific contributing roughly half, while Korea faces a content-supply challenge and an opportunity in ScreenX, 4DX and premium broadcast events

‘오디세이’ 2억6,410만 달러 흥행…무비테크가 ‘프리미엄 자산’이 됐다
크리스토퍼 놀란(Christopher Nolan)의 ‘오오디세이(The Odyssey)’ 글로벌 오프닝 2억6,410만 달러(약 3,930억 원)를 기록. 아이맥스(IMAX)·70mm·돌비(Dolby) 등 기술 기반 포맷이 극장 핵심 프리미엄 자산으로 부상. 아이맥스 아시아·태평양과 현지어 콘텐츠를 기반으로 2026년 글로벌 14억 달러(약 2조832억 원)를 목표.
K엔터테크허브 (K-EnterTech Hub)Jung Han

Nolan’s Biggest Global Opening

Universal Pictures and Syncopy’s ‘The Odyssey’ earned $124.5 million (approximately KRW 185.3 billion) from 3,919 North American theaters and $139.6 million (approximately KRW 207.7 billion) across 73 international markets. Its $264.1 million (approximately KRW 393.0 billion) global launch is the largest opening of Christopher Nolan’s career.

The result is about 46% above the $180.4 million (approximately KRW 268.4 billion) opening of ‘Oppenheimer.’ It also exceeded the $249 million (approximately KRW 370.5 billion) debut of ‘The Dark Knight Rises,’ without adjusting for inflation.

The More Important Number Is 53%

The composition of the revenue matters as much as the headline gross. Imax, Dolby, 35mm, 70mm and theater-branded premium large formats generated 53% of domestic ticket sales. Technology-led formats carrying higher ticket prices produced more than half of the opening-weekend business.