Social Media-First Strategy Meets Target-Exclusive Commerce & AI-Powered Global Expansion
NEW YORK — Procter & Gamble (P&G), the global consumer goods giant, is revolutionizing its 90-year soap opera legacy with a bold new format: micro soap operas consisting of 1-2 minute episodes. According to an exclusive report by Variety on January 10, P&G will launch "The Golden Pear Affair," a 50-episode micro soap series in January 2026.