- Hybrid Delivery: Broadcast, Cable, App, and FAST United
- FAST Grows Audience, Especially Among the Young
- AI and Unified Ad Tech Drive New Revenue Frontiers
FAST 플랫폼 투비, NFL 추수감사절 경기 4K 무료 중계로 유료 스트리밍 시대에 도전장
월 1억 이용자 투비, 슈퍼볼 2,400만 시청자 기록하며 광고 기반 모델의 가능성 입증
폭스의 하이브리드 전략: 방송·케이블·FAST 통합으로 미디어 생태계 재편
Hybrid Strategy: Redrawing the TV-Streaming Map
Tubi, the world’s leading free ad-supported streaming TV (FAST) platform, and Fox are fundamentally reshaping the sports media landscape.
On November 27th, Tubi will livestream the NFL’s Thanksgiving Day NFC North showdown between the Green Bay Packers and Detroit Lions in upscaled 4K—as part of a unified distribution strategy spanning broadcast (FOX), cable, Fox Sports apps, the subscription service Fox One, and Tubi for ad-supported free streaming. No sign-up or payment is required to catch the action on Tubi, which features only local adverts from Fox’s stations.
Audience Explosion: FAST Reaches Where Pay TV Cannot
This “simulcast everywhere” approach is upending the traditional pay-TV model, driving spectacular reach and diversification. Thanksgiving 2024’s NFL game on Fox drew 38.8 million viewers—the year’s most-watched regular season contest. At Super Bowl LIX, Tubi’s stream attracted 24 million unique viewers, including a 13.6 million average minute audience and a 15.5 million peak—historically unmatched for a FAST platform. Around one-third of all Super Bowl streaming viewers chose Tubi, reflecting a sharp increase in young and female audiences who might never pay for cable.