Pozalabs reveals AI producer Steal Saturday as its own act

Seoul AI-music company Pozalabs released a five-song ballad album by the AI producer Steal Saturday on Oct. 26 and, for the first time, publicly identified the act as one it created.

Pozalabs reveals AI producer Steal Saturday as its own act

AI MUSIC | NEWS

The Seoul AI-music company released the producer's five-track ballad album on Oct. 26 and, for the first time, publicly claimed the act as its own

Pozalabs (포자랩스), a Seoul-based AI music company, released a new album by the AI producer Steal Saturday on Oct. 26 and said publicly for the first time that it created the act.

Steal Saturday has not stuck to one genre. Its debut single, "Anything," and the EP "Contrast" were electronic records that ranged across hyperpop, electropop, house and R&B. The new album, Geureomedo, Oneureun (그럼에도, 오늘은, roughly "Even So, Today"), turns to ballads built on band arrangements, acoustic guitar and strings. Its five songs are about people who keep going in lives that turned out differently than they had hoped.

A scene from the music video for The Shape of a Dream
A scene from the music video for the title track, "The Shape of a Dream" (꿈의 모양), in which the protagonist's room opens out onto sea and sky. Photo: Pozalabs

Three guest vocalists across five songs

The opening and title track, "The Shape of a Dream" (꿈의 모양), features the singer Naran (나란). It holds that the years spent working toward a childhood dream still count, even when the present looks different from what was imagined. The music video follows a tired protagonist whose room expands into the ocean and outer space.

Seo Jeong-gil (서정길), whose singing draws on 1980s Korean folk and band ballads, appears on "I Had a Dream Too" (제게도 꿈은 있었습니다), the story of a man who wanted to write but spent his life as a fisherman to earn a living. Eliot Rue sings "Even If It's Not the Day I Pictured" (그리던 하루는 아닐지라도) and the closer, "FOMO (Fear Of Missing Ordinary)." Steal Saturday takes the vocal itself on "The Side Dishes Mom Sent" (엄마가 보내준 반찬), arranged around strings.

From composition APIs to fronting its own artist

Founded in 2018 and based in Seoul's Seocho district, Pozalabs builds AI music-generation models and offers them through an API, produces custom tracks finished by human engineers, and is developing AI music-education services. Chief executive Heo Won-gil (허원길) told the Financial News (파이낸셜뉴스) in August 2025 that the API business, which lets other companies build services on its generation technology, was the company's main focus. Pozalabs says its MIDI-based models learn the rules of harmony rather than imitating particular songs.

CJ ENM became Pozalabs' second-largest shareholder after investing in October 2022. In January 2024 Pozalabs opened a beta of LAIVE, which generates music, lyrics and vocals together, and that October it launched POZA Studio, a business service in which professionals refine AI-generated drafts to a client's brief.

Korea's song-rights body withdrew its AI rule after 22 days

Korea still has no standard for how songs made with AI should be registered or labeled. The Korea Music Copyright Association (한국음악저작권협회, KOMCA) began accepting AI-assisted works on Aug. 3, but only where people had substantially written the lyrics, music or arrangement. It withdrew the rule on Aug. 25 after the Ministry of Culture, Sports and Tourism (문화체육관광부) urged wider public debate, Asia Business Daily (아시아경제) reported on Aug. 31. Tracks generated from text prompts alone had been excluded from the start. KOMCA and five other music organizations are working with streaming platforms to adopt a shared tool for detecting AI-made music.

Pozalabs said it plans further releases across genres and more collaborations with artists.