In May 2025, the world’s largest licensing industry event, Licensing Expo 2025, takes place at the Mandalay Bay Convention Center in Las Vegas. This year, the spotlight shines on two major highlights: the spectacular “One Piece” Sphere show and the official “K-CREATOR GLOBAL BRANDS PARTNERSHIP” program, hosted by Korea’s Ministry of Science and ICT and the Korea Radio Promotion Association (RAPA).

Together, these events showcase the power of global IP and the creative energy of K-content, opening new doors for international collaboration and business.

One Piece Takes Over the Las Vegas Sphere

From May 19 to 21, “One Piece” transforms the iconic Exosphere of the Las Vegas Sphere with a special 90-second animation. Beloved characters like Luffy and the Straw Hat Pirates appear on the world’s largest spherical LED screen, drawing fans and industry attention from around the globe.
Following the record-breaking 25th anniversary display in 2024, this new show once again demonstrates the enduring global popularity of “One Piece.”


Toei Animation is using the Expo to expand licensing partnerships across apparel, toys, sports, food, and immersive entertainment. At booth C196, Toei is also showcasing other flagship IPs such as Dragon Ball, Sailor Moon, and Digimon, and meeting with global business partners.

K-CREATOR GLOBAL BRANDS PARTNERSHIP: Accelerating K-Content’s Global Reach

The K-CREATOR GLOBAL BRANDS PARTNERSHIP brings together Korea’s top creators and global brand professionals for direct business collaboration. Hosted by the Ministry of Science and ICT and RAPA, this official program offers 1:1 business meetings to foster real partnerships, joint IP development, licensing, and product co-creation.