In the AI Era, 'Authenticity' and 'Human Connection' Become Core Competitive Advantages
▲ CES 2026 C Space Studio Interview with LinkedIn's David Roter (Sponsor: CES/IAS)
LinkedIn Emerges as the Hub of B2B Creator Economy
LinkedIn is betting big on video, creators, and human authenticity as its winning formula for B2B marketing in the AI era—because even as technology advances, 71% of B2B decisions are now made by Gen Z and Millennials who trust their professional networks over algorithms.
