Roku Declares Long-form Wins in the Age of AI and Short-form
Record Q4 earnings in hand, CEO Anthony Wood bets AI will expand long-form consumption and unlock $600B in SMB advertising
Roku Declares Long-form Wins in the Age of AI and Short-form
Roku is betting that AI will lower long-form production costs, boost viewing on its platform, and unlock a massive SMB ad market on CTV rather than letting short-form and UGC dominate the future of streaming
