By  Samseog Ko

Distinguished Professor, College of Advanced Convergence, Dongguk University; Member, Presidential National AI Strategy Committee

The rules of 21st-century urban competition are being rewritten. Where finance, manufacturing, and logistics once determined a city's global standing, a new cultural economy — one powered by artificial intelligence, content platforms, and fandom — is now taking center stage. We are living in the age of the "experience economy," and it is reshaping the destiny of cities worldwide.

In this seismic shift, Seoul stands at a crossroads. It can remain a respectable tourist destination and content-production base, or it can seize an unprecedented opportunity: to become the world's leading EnterTech hub(Entertainment tech Hub) — a city where entertainment and technology converge to generate and command global cultural power.