K-ENTERTECH HUB | ANALYSIS

Luminate finds residency acts gain streams (U2 up 46%, Anyma up 154%); the Sphere pairs a $238 average ticket with a $450 million first year for The Wizard of Oz. In Korea, K-pop VR concerts have sold 230,000 tickets in 28 cities and Seoul Arena opens next year, but no K-pop act has played the Sphere

Models in Wizard of Oz at Sphere collaboration apparel outside the venue. Sphere sells Oz-exclusive products in its venue store and online. Photo: Sphere Entertainment

Playing the Sphere is good for streaming. Artists who took up residencies at the Las Vegas venue saw their music consumption rise during and after their runs, according to data published on September 22 by Luminate, the entertainment data company.