Instagram Reels TV App Launch Ignites Battle for CTV Advertising Market
As the global Connected TV (CTV) advertising market grows faster than social video advertising, major social media platforms led by Meta's Instagram are launching TV apps to capture the living room screen. With short-form content consumption shifting from mobile to TV, the convergence of streaming, AI, and the creator economy has also emerged as a key topic at CES 2025. This presents significant strategic implications for the K-content industry seeking to expand in the global FAST (Free Ad-Supported Streaming TV) market.
