SXSW 2026  ·  40th Anniversary Special Report

The world's premier creative-technology convergence festival marks its 40th anniversary with an unprecedented unified format — mapping out the next four decades of entertainment tech, health innovation, and food technology.

South by Southwest (SXSW), the world's largest creative and technology convergence festival, marks its 40th anniversary in 2026 with its strongest-ever lineup — anchored by a keynote from legendary filmmaker Steven Spielberg. Running March 12–18 across Austin, Texas, this year's event features, for the first time in festival history, all four of its main festivals — Innovation Conference, Film & TV, Music, and Comedy — running simultaneously over seven days.

[SXSW 2026]스필버그가 오스틴에 온다 — 글로벌 최대 엔터테크 축제, 40년 역사 최강 라인업 공개
엔터테인먼트 테크의 역사를 만든 SXSW. 올해(2026)로 40주년 맞아. 상상력을 테크놀로지를 통해 현실화한 영화 감독 스티븐 스필버그 기조 연설로 합류. AI와 테크의 홍수 속 이벤트 영화의 중요성 강조 예정. SXSW이외 역대 최강 라인업 예고. 푸드테크 세션도 주목
K-EnterTech HubJung Han
Korea Version

Beyond its signature entertainment and tech agenda, SXSW 2026 sees the Health Track emerge as a major new pillar, with sessions on GLP-1 medications, longevity science, personalized nutrition, and food technology signaling the irreversible convergence of life science and entertainment technology.