SXSW 2026  ·  40th Anniversary Special Report

The world's premier creative-technology convergence festival marks its 40th anniversary with an unprecedented unified format — mapping out the next four decades of entertainment tech, health innovation, and food technology.

South by Southwest (SXSW), the world's largest creative and technology convergence festival, marks its 40th anniversary in 2026 with its strongest-ever lineup — anchored by a keynote from legendary filmmaker Steven Spielberg. Running March 12–18 across Austin, Texas, this year's event features, for the first time in festival history, all four of its main festivals — Innovation Conference, Film & TV, Music, and Comedy — running simultaneously over seven days.