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Super Bowl 2025 was the most-watched Super Bowl ever, with 126 million viewers tuning in.
TV & Telecom

Super Bowl 2025 was the most-watched Super Bowl ever, with 126 million viewers tuning in.

The Super Bowl game between the Philadelphia Eagles and Kansas City Chiefs on February 9, 2024, averaged 126 million viewers. This figure combines viewers across Fox, Fox Deportes, Tubi, Telemundo, and NFL digital properties.

Jung Han · Feb 10, 2025
Immigration in US legacy content hubs, including LA
TV & Telecom

Immigration in US legacy content hubs, including LA

According to Prodpro, California's film and TV spending fell at the same rate as the U.S. as a whole (28%) from 2021 to 2024, with new hubs like Georgia and Louisiana also seeing declines.

Jung Han · Feb 10, 2025
Removed from TikTok Smart TV
Creator

Removed from TikTok Smart TV

Despite President Trump's 75-day delay in implementing legislation that would prevent TikTok, the world's No. 1 short-form video platform, from shutting down its service in the U.S., smart TV companies like Samsung and LG have already pulled the app en masse.

Jung Han · Feb 10, 2025
This year's Super Bowl ads are 'fun, wholesome comedy'
Creator

This year's Super Bowl ads are 'fun, wholesome comedy'

Big laughs, the return of bro culture and middle-aged celebrities, a lineup some call the “Silver Bowl”: what this year's Super Bowl ads say about 2025 trends.

Jung Han · Feb 10, 2025
The 'Superfan' is the Key to Streaming 2.0...Capture the 'Superfan' with Entertainment Tech
Entertainment Tech

The 'Superfan' is the Key to Streaming 2.0...Capture the 'Superfan' with Entertainment Tech

In the age of streaming 2.0, artists need more power...entertainment tech needs to capture superfans. If you evaluate the global index of K-content, K-pop is the number one.

Jung Han · Feb 9, 2025
One Super Bowl ad can buy 441 Korean TV primetime spots
TV & Telecom

One Super Bowl ad can buy 441 Korean TV primetime spots

How much are Super Bowl ads worth? The Super Bowl, the NFL's big game on February 9, is also a marketing battleground for companies.

Jung Han · Feb 8, 2025
Tech giants are doubling down on their massive AI spending
AI

Tech giants are doubling down on their massive AI spending

Below is an English-language summary based on the Wall Street Journal article discussing how four major U.S. tech giants—Amazon, Google (Alphabet), Microsoft, and Meta—are planning to significantly increase their capital expenditures on AI-related data centers and infrastructure in 2025, even after…

Jung Han · Feb 7, 2025
Gen AI Competition Now Moves From Technology Development to Marketing...OpenAI First Super Bowl Ad
Policy

Gen AI Competition Now Moves From Technology Development to Marketing...OpenAI First Super Bowl Ad

ChatGPT developer Open AI is making its Super Bowl commercial debut. This is the first time Open AI has advertised on such a big TV event since its founding in 2015. The Super Bowl ad is significant because it speaks to the zeitgeist.

Jung Han · Feb 7, 2025
Amazon Prime becomes the #1 movie library in the US... Ad share soars
TV & Telecom

Amazon Prime becomes the #1 movie library in the US... Ad share soars

Amazon Prime becomes the No. 1 movie library in the U.S.. Ad share soars. Amazon's share of the digital advertising market continues to grow. Amazon reported an 18% increase in ad revenue to $17.29 billion in the fourth quarter of 2024, the company said.

Jung Han · Feb 7, 2025
Deepseek phobia shakes up media entertainment industry in Korea and the U.S.
Entertainment Tech

Deepseek phobia shakes up media entertainment industry in Korea and the U.S.

A gen AI model developed by Chinese AI company DeepSeek has the potential to revolutionize the entertainment industry, but it's also making waves around the world due to a privacy scandal.

Jung Han · Feb 6, 2025
Add a new host from Fox News: Lara Trump
TV & Telecom

Add a new host from Fox News: Lara Trump

Lara Trump’s new role at Fox News marks an unusual move: a close relative of a high-profile political figure launching a prime-time show on a major news network while that figure (Donald Trump) still wields significant political influence.

Jung Han · Feb 6, 2025
Politics helps YouTube's record ad sales. Tops $10 billion for the first time in Q4
Entertainment Tech

Politics helps YouTube's record ad sales. Tops $10 billion for the first time in Q4

YouTube achieved a significant milestone in Q4 2024, surpassing $10 billion in ad revenue for the first time. The platform's ad sales reached $10.473 billion, representing a 13.8% year-over-year increase from $9.2 billion in Q4 2023.

Jung Han · Feb 5, 2025