The ChatGPT Advertising Era Begins: What a $60 CPM Means for the Digital Ad Ecosystem

OpenAI launches ChatGPT ads at a $60 CPM and $200K minimum—rivaling Netflix's 2022 launch price—but with Netflix's CPM already halved to under $30 and Perplexity's ad business stalled at just $20K revenue

Jung Han 2월 1, 2026 5 min read분 읽기

The ChatGPT Advertising Era Begins:
What a $60 CPM Means for the Digital Ad Ecosystem

DEEP DIVE | AD-TECH · AI PLATFORM · STREAMING ECONOMY

OpenAI’s monetization experiment, Perplexity’s ad pause, falling streaming CPMs — from conversational AI ads to Netflix, reading the future of platform economics through CPM comparisons

Executive Summary

The ChatGPT Advertising Era Begins: What a $60 CPM Means for the Digital Ad Ecosystem

계속 읽으시려면 지금 구독해주세요

1 month 10,000 won, 3 months 26,000 won, 1 year 94,000 won

월간 멤버십

₩10,000

₩5,000

3개월 멤버십

₩26,000

연간 멤버십

₩94,000