FAST & AI-Based Personalized Experiences Emerging as New Growth Engines in the Fragmentation
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Streaming Media Connect 2025 | Feature Report
Premier League on Sky, Champions League on TNT, some matches exclusive to Amazon. We live in an era of "Fragmentation Fatigue," where sports fans are increasingly frustrated by the inability to find the games they want.
However, global sports streaming experts have discovered a new opportunity within this crisis: the convergence of "Personalization" and FAST (Free Ad-supported Streaming TV). Here is a look at the future of sports media as presented by industry leaders at the "Skins in the Game" panel during Streaming Media Connect 2025.
Content Discovery: The Industry's Biggest Challenge
"Discovery is the single biggest problem facing our industry, especially in sports."
Cathy Rasenberger, founder of Rasenberger Media with 28 years of experience and co-founder of the world's largest free sports content aggregator platform 'FreeLiveSports.tv', was emphatic. Leading a platform that services 125 channels across 75 countries, she diagnosed that most content discovery for sports fans currently happens through friend recommendations or ChatGPT. This is proof that the search and recommendation systems of existing platforms are failing to meet user needs.