9 Global Brands That Doubled Down on AI in 2025: Results and Strategies
Unilever Cuts Production Costs by 87%, Klarna Boosts Content Output by 600%…Disney Bets $1 Billion on OpenAI
In 2025, generative AI became more than just an option for global enterprises—it transformed into a core tool for business and marketing infrastructure. Some companies integrated AI into their AdTech and media stacks, while others leveraged it as a creative engine to breathe new life into legacy campaigns. One company rode its AI marketing momentum to a successful IPO, and several forged strategic partnerships with major AI players including OpenAI.