투비(Tubi), 직장에서 몰래 스트리밍 시청을 돕는 크롬 확장 프로그램 '프로덕투비티(Productubity)' 출시
상사가 다가오면 클릭 한 번으로 업무 화면으로 위장 '죄책감 없는 빈지 워칭'이 핵심
Tubi Launches Chrome Extension for Covert Workplace Streaming as 84% of Gen Z Admits to Watching During Work Hours
One-click disguise transforms streaming into fake productivity screens when the boss approaches - Tubi officially embraces the reality of workplace streaming with 'Productubity' tool
Tubi, the leading ad-supported free streaming TV (FAST) platform, launched 'Productubity' on January 17th - a Chrome extension that allows employees to instantly switch from streaming content to work-related screens with a single click, helping them avoid detection while watching videos at work.
Positioning itself as the "new Netflix for Gen Z," Tubi's strategy directly targets its core demographic of young professionals by extending their streaming hours during work. According to Tubi's research, 84% of Gen Z workers stream content during work hours, with nearly half having hidden this activity from their supervisors.