거실 TV의 진화...젊은 세대 '영화 드라마를 볼 때만 TV를 커지 않는다"
FAST, 유튜브 등 엔터테인먼트 허브로 진화하는 TV
Beyond Viewing: How Gen Z Transforms TVs into All-in-One Lifestyle Hubs
The way consumers use televisions is undergoing a dramatic transformation. Beyond traditional broadcasting and movie viewing, people are increasingly utilizing TVs for diverse purposes and activities.
According to Samsung Ads' 2025 survey, 83% of all respondents reported using their TVs for purposes beyond simple viewing. Among 25–34-year-olds, this figure soars to 96%, revealing that younger generations are spearheading new media usage trends.