UFC 324 Draws 4.96 Million Views in Paramount+ Debut

UFC's first event under its new Paramount+ partnership drew 4.96 million average viewers and 5.93 million peak concurrent streams, making it the largest exclusive live event in Paramount+ history. The January 24 event in Las Vegas attracted 7.18 million global households.

Jung Han 1월 26, 2026 2 min read분 읽기

Becomes Largest Exclusive Live Event in Paramount+ History

The UFC kicked off their Paramount+ partnership with an impressive viewership turnout for Saturday night's event.

UFC 324, held at the T-Mobile Arena in Las Vegas on January 24, pulled a live average minute audience of 4.96 million views during the main card, with 5.93 million peak concurrent streams. According to Adobe Analytics and Paramount channel partner data, this makes it the largest exclusive live event on Paramount+ to date. Globally, the event was viewed by 7.18 million households.

UFC 324 Draws 4.96 Million Views in Paramount+ Debut

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