Newen AI's U.S. arm builds a sales pipeline in American beauty

VUSSENS, the U.S. unit of Korean AI analytics firm Newen AI, built a West Coast sales pipeline at an Oct. 28–30 Los Angeles beauty forum, demoing for Murad, Flexport and Formulated Solutions. It plans to expand to the U.S. South and Midwest, then Japan, Europe and Southeast Asia.

K-EnterTech Hub Newsroom November 9, 2026 2 min read분 읽기

Newen AI's U.S. arm builds a sales pipeline in American beauty

VUSSENS met Murad, Flexport and Formulated Solutions at a Los Angeles beauty forum and plans to expand to the South and Midwest

VUSSENS, the U.S. unit of Korean AI analytics firm Newen AI, built a West Coast sales pipeline at an Oct. 28–30 Los Angeles beauty forum, demoing for Murad, Flexport and Formulated Solutions. It plans to expand to the U.S. South and Midwest, then Japan, Europe and Southeast Asia.

VUSSENS Inc., the North American subsidiary of Korean industry-specific AI analytics company Newen AI, said Nov. 9 it has built a sales pipeline among West Coast beauty companies after exhibiting at the Beauty Industry Business Forum in Los Angeles on Oct. 28–30.

Now in its 10th year, the B2B forum draws an audience in which 80% are C-suite executives or vice presidents. VUSSENS took part in the "Next Brand" session for emerging labels and the "High-Growth Brand" session for established players.

Visitors hear about VUSSENS's AI analytics at its booth at the Beauty Industry Business Forum in Los Angeles. Photo: Newen AI

Demos for Murad, Flexport and Formulated Solutions

During the event the company held back-to-back meetings with decision-makers from Unilever-owned premium skincare brand Murad, supply-chain platform Flexport and cosmetics and OTC manufacturer Formulated Solutions, demonstrating its software and discussing partnerships. It plans follow-up talks.

VUSSENS sells AI tools that analyze consumer trends and market data for North American beauty companies. Its parent, Newen AI, analyzes conversational, unstructured online data and has completed more than 550 projects for clients in electronics, retail, broadcasting and advertising, cosmetics and other sectors; 77% of its clients have stayed for three years or more.

From the West Coast to the South, Midwest and overseas

The company plans to extend its sales network to the U.S. South and Midwest and later to Japan, Europe and Southeast Asia. "The forum, with its high share of decision-makers, confirmed VUSSENS's competitiveness and room to scale in the local market," Newen AI CEO Bae Sung-hwan said. "We will use the pipeline we built to settle in the West and expand across North America and globally."