U.S. summer box office $4.6 billion, second-highest ever; Korea's first-half revenue at 94% of pre-pandemic — in both markets the window did not move, the films did… what turned the chains was Paramount's "30 films a year for three years"; Korea's pact offers only a 150-day holdback
Won conversions use KRW 1,370 per U.S. dollar. Text in quotation marks is a remark as reported by the named outlet; unquoted text summarizes reporting.
Tom Cruise publicly backed Paramount's pledge of 30 theatrical releases a year. He did so on ESPN's "The Pat McAfee Show" on September 1. The pledge is a condition Paramount attached to its acquisition of Warner Bros. Discovery.
"They're going to deliver 30 movies," Cruise said, The Hollywood Reporter reported the same day. The same week in Korea, a "Holdback Agreement for the Co-Prosperity of Korean Film" (한국영화 상생을 위한 홀드백 자율협약) keeping theatrical releases off streaming for 150 days was reported to be imminent.