CREATOR ECONOMY | ANALYSIS
YouTube's Kim Larson tells creators "do not sleep on live" as daily live viewers top 600 million; U.S. creator ad spend heads for $44 billion yet remains 3.9% of all
YouTube is telling creators to go live. "Do not sleep on live, particularly in this time where audiences are craving authenticity," Kim Larson, managing director and head of the Creator and Gaming team at YouTube, said on Sept. 30 at TheWrap's annual TheGrill conference at the DGA Theater Complex in Los Angeles.