At $65/month, YouTube calls it 'the most complete sports product on the market' — over 10 tailored bundles signal a pay-TV revolution
Podcast TV viewing tops 700 million hours as YouTube accelerates its living room takeover
Google’s YouTube has unveiled a game-changing play for the pay-TV market. Ahead of the Super Bowl, the platform announced the sequential rollout of more than 10 customized live TV bundles across sports, news, and entertainment categories. The centerpiece is a sports-only package at $65 per month — a 22% discount from the full YouTube TV plan at $83 per month.
Jung Han
In an interview with Bloomberg’s Lucas Shaw, Christian Oestlien, YouTube’s Vice President of subscription products, defined it as “the most complete sports product that’s put on the market to date,” declaring that “the one-size-fits-all model doesn’t work anymore.” The strategy reads as YouTube’s definitive answer to a US pay-TV industry that has hemorrhaged more than 30 million subscribers over the past decade.